Las Vegas Sands (NYSE: LVS) notched a modest rally Friday after shares of the casino giant landed an upgrade from a sell-side analyst.

Sands ChinaThe Venetian Macau. Jefferies upgraded shares of operator Las Vegas Sands. (Image: YouTube)

Jefferies analyst David Katz lifted his rating on the Venetian Macau operator to “buy” from “hold” while lifting his price target on the stock to $69 from $60. That implies potential upside of almost 38% from current levels. The analyst cited the possibility of an improving Chinese economy as a potential catalyst for Sands stock in 2025.

Although it is early stages and visibility into progress remains relatively low, we are confident that given LVS exposure to the mass segment, improvements to the macro environment will provide an outsized benefit for the company,” observed Katz.

Jefferies’ price target is based on Sands trading at 20x earnings, 12.5x price-to-free cash flow, and 11x enterprise value/earnings before interest, taxes, depreciation, and amortization (EV/EBITDA).

Las Vegas Sands Upgrade Arrives at Important Time

The upgrade of Las Vegas Sands is the first to start 2025 and marks at least the second positive commentary on in the early innings of the new year.

Jefferies’ constructive view on Sands also arrived after the gaming stock gained barely more than 4% last year, trailing the S P 500 by a roughly 6-to-1 margin. In fairness to Sands, 2024 was another rough year for Macau gaming equities despite the fact that gross gaming revenue (GGR) grew. Concessionaires there in GGR last year, which was good for 24% year-over-year growth.

Katz said he expects Macau GGR will rebound to pre-coronavirus pandemic levels in 2026 after reaching 80% of those highs last year.

Sands is poised to capitalize on that growth with upgrades at the Londoner Macau slated to be finished in the first half of this year and if Beijing unveils more targeted monetary stimulus that could boost consumer discretionary spending. Such action could prove meaningful to Sands because in Macau, the operator is heavily reliant on mass and premium mass patrons. The Jefferies upgrade helped LVS to a gain of 1.04% on below-average volume.

Another Jefferies Upgrade

The Sands upgrade was part of a slew of adjustments by Katz on a variety of gaming stocks, another of which was Boyd Gaming (NYSE: BYD). The Orleans operator jumped 1.52% today after upgraded the shares to “buy” from “hold” with a $92 price target, implying upside of 26.7% from today’s close.

Las Vegas-based Boyd in its home market, including Aliante, California, Cannery, Fremont, Gold Coast, Jokers Wild, Main Street Station, Sam’s Town, Suncoast, and The Orleans. It also operates regional casinos in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania.

Katz said the opening of the operator’s temporary casino in Norfolk, Va. later this year could be a spark for the shares adding that investors continue to underappreciate the company’s 5% stake in FanDuel the largest domestic online sportsbook firm.

Watauga Poker Club Owner to Plead Guilty to ‘Organized Crime’ in Texas  SLS Las Vegas Casino Owner Alex Meruelo Exploring NHL Arizona Coyotes Purchase  DraftKings to Launch Its First-Ever Retail Sports Book at Scarlet Pearl Casino, Mississippi on Friday  Virginia Warming Up to Legal Daily Fantasy Sports  Players’ Unions Demand Seat at Sports Betting Table, Further Expands Regulatory Complexities  South Dakota Hotel Sued After Banning Native Americans from Casino Bar  VEGAS MUSIC ROUNDUP: Bon Jovi’s Sphere of Failure, Daryl and Elvis’ House  Daily Fantasy Sports Should Be Regulated in Nevada, Says Sheldon Adelson-Owned Las Vegas Review-Journal  Federal Judge Rules for Catawba, Says EBCI Rolled “Snake Eyes” in Casino Case  New York Mobile Sports Betting Handle Exceeds $600M in First Nine Days